Melody joined CMB’s ART team in fall 2022 as an Insights Associate, bringing a rich blend of research experience and storytelling ability. Before diving into consumer insights, she honed her analytical skills as a research coordinator in the medical device industry. Her work has spanned industries, shaping strategies for brands like Intel, Synchrony Financial, and Disney. With a BA in English from UMass Boston and an MS in Marketing from the University of South Florida, Melody bridges the worlds of data and narrative to uncover meaningful consumer stories.