Lisa Hoffman has been with CMB since 2016. Lisa’s work has spanned a variety of industries, with such clients as Comcast, Anki, Tauck, MGM, eBay, Synchrony Financial, and LinkedIn. At CMB, Lisa has developed a passion for coloring clients’ understanding of their consumers through segmentation work, and path to purchase research.

Lisa graduated with honors from Harvard College where she earned a B.A. in Anthropology, and from I.E. Business School in Madrid where she received a masters in Market Research and Consumer Behavior.