Lauren Goncz is a Senior Insights Consultant on the Accelerate team. Driven by her curiosity and tenacity, Lauren relishes in crafting creative approaches for complex problems and business objectives. Prior to joining CMB in 2023, Lauren built her career at full-service agencies, where she effectively executed and lead custom market research studies. She’s had the pleasure of working with B2B and B2C clients across many industries, such as finance, entertainment, technology, and food & beverage. Her project experience includes concept testing, new product development, brand tracking, and more.

Lauren’s passions – learning, observing human behavior, creativity, problem-solving, and agility – drive her both professionally and personally. In her free time, you can find Lauren watching documentaries/reality TV, fixing/building things around the house, crafting, and exercising. Lauren earned her B.A. in Advertising/Public Relations and her M.S. in Marketing Research from Michigan State University.