Laura is a Senior Director of Data Management who joined CMB in February 2016 and has since worked with leading brands across varied industries. She excels at data cleaning, data processing, and reporting, especially for large-scale global tackers and projects with complex data structures. Laura has experience with segmentation, choice modeling, and brand health tracking, and is always looking for ways to improve efficiencies to keep projects running smoothly.
Laura graduated with her B.A. in Psychology from Binghamton University, State University of New York, and she earned her M.S. in Cognitive Psychology from Tufts University.