In her 10+ years with CMB, Hannah has directed and consulted on many quantitative and qualitative studies across CMB’s clients and industries, working with leading brands such as Airbnb, Hulu, Fidelity, Intel, and eBay. Hannah’s attention to detail and strategic mindset have been critical to the success of some of CMB’s most complex projects, particularly in the Brand Tracking space. Her expertise also includes Pricing, Segmentation, Path to Purchase, and Product Development. She holds a B.S.B.A. from Boston University’s School of Management with a concentration in marketing and a minor in psychology.