Courtney Cassidy

Senior Insights Consultant

A thoughtful and results-driven researcher, Courtney has been with CMB since 2020 and brings expertise in leading custom market research engagements across quantitative and qualitative methodologies. She is a strategic thinker and creative problem solver, specializing in the execution of complex, large-scale projects including market segmentation and sizing, global brand health tracking, customer journey mapping, and product development. Courtney is passionate about bringing insights to life through storytelling and transforming data into strategic, actionable recommendations for her clients. She regularly works in travel & hospitality, media & entertainment, and financial services, serving as a trusted partner to clients including Airbnb, Disney, Hulu, and Synchrony Financial.

Courtney holds a B.S. in Marketing from Bentley University.

Read Courtney’s Thought Leadership