Ariel Back is an AI Product Manager on the Product Development and Innovation team. Ariel specializes in testing and validating new AI tools, integrating them into the company workstreams, and ensuring they meet the evolving needs of the business. As a subject matter expert in thematic coding tools, Ariel provides strategic guidance to enhance company research capabilities. She plays a key role in familiarizing staff with AI, driving adoption, and positioning the company as a thought leader in the shift to generative AI. ​

​Ariel supports both internal efforts for company innovation and research on research as well as client work for active projects and Lunch and Learns. She worked on the Financial Services business unit for several years before transitioning to PD&I. Ariel has been with CMB since 2021.