Amanda McMahan is an Insights Director at CMB, transforming data into strategic impact since 2022. She’s worked with top brands like Amex, Meta, Dell, Intel, Microsoft, and Netflix, bringing expertise across multiple industries and audiences in varying methodologies such as market segmentation, brand tracking, and consumer journey mapping. A proficient project manager and analytics pro, she specializes in solving unique business challenges in tech and telecom using advanced techniques like choice modeling and key driver analysis. She graduated magna cum laude from Virginia Tech with an M.A. in Philosophy, and blends critical thinking with data-driven insights to drive success.