The 2024 winners of The Marketing Research Education Foundation (MREF) Awards were announced live in New York City at an MREF networking event on July 16.
The Everyday Hero award recognizes a researcher who is making a difference in and outside of their community but who may not be getting the accolades they deserve.
Cheryl Halpern powers over 25 years of continuous volunteerism with energetic passion. Skills honed through market research, strategic consulting, and product management equip Halpern to be an effective and empathetic servant leader. She actively engages at all levels of volunteerism for a variety of organizations, from leadership positions to roll-up-your-sleeves engagement with clients. Her primary focus for the last five years has been founding and leading the Buddy Up for Life Dallas chapter, which conducts 28 annual tennis and fitness sessions for Athletes with Down syndrome. It is the largest chapter in the country and has been named “Best of Texas Tennis” for Adaptive Programming by the USTA for the last two years. Halpern advises others to find the joy, as she has, by considering both an organization’s mission and the type of volunteer tasks and opportunities offered.
The Philanthropic Company of the Year award recognizes a marketing research company that leads by example in terms of time and financial efforts given to their community.
Community impact is a core pillar of the CMB culture. CMB is committed to helping its clients strengthen and grow their businesses, and is actively involved in the communities where its employees live and work. CMB and its employees regularly lend their expertise to boards, participate in making their communities a better place to live, and donate their time and money to organizations they are passionate about.
The MREF Awards are open to any individual, practicing marketing researcher, brand, or marketing research services provider from any and all countries globally. Since 2019, the MREF has honored one individual through the Everyday Hero award and one company through the Philanthropic Company of the Year.
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The Marketing Research Education Foundation’s mission is to unify, inspire, and activate the marketing research community to focus its collective resources to educate children and youth worldwide. With the collective contributions of more than 100 organizations in the industry, the MREF has made a positive impact on the lives of hundreds of children and their families. Visit MRGivesBack.org or contact Alana Gates at alana@mrgivesback.org for more information.