Boston, MA – Chadwick Martin Bailey (CMB)–an insights and strategy firm that helps global brands engage, innovate, pivot, and grow amid disruption–announced the nineteen organizations they’re supporting in 2024 as part of their Foundational Giving program. In partnership with their parent company, ITA Group, CMB contributes one percent of their fiscal year operating income every year to organizations making a difference in the communities in which CMB lives and works.
CMB is honored to share the list of organizations that were supported in fiscal year 2024*:
CMB believes in the power of insights that help to reveal truths, expose gaps, and create change, as well as the power of the people to translate that knowledge into actionable impact. CMB employees are instrumental to ensuring that communities are better, and organizations have the power and responsibility to take meaningful action and work.
In partnership with the ITA Group Foundation, Inc, CMB continues to support the fair and just treatment of all people, and commit to organizations whose work is explicitly directed to the unique needs of Black Americans by addressing an array of priorities including human services, health and wellness, human rights, social systems, financial wellness and wage equity, and arts, culture, and community engagement. As part of CMB’s continued work towards racial equity, CMB commits at least 15% of its annual foundation giving to organizations whose missions are explicitly anti-racist and focused on issues that disproportionately impact Black Americans—a percentage that reflects the U.S. population. After adding racial equity as a key focus area to its annual charitable giving in 2020, CMB’s Foundational Giving Committee is responsible for the long-term execution of this commitment.
CMB is a full-service custom market research and strategy firm, helping the world’s leading brands engage, innovate, and grow. As a U.S. Top 25 Market Research & Data Analytics Firm, we’re known for our relentless decision focus, creativity, and deeply consultative approach. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives. Our expertise includes market identification, segmentation, brand health, loyalty and advocacy, and product and service development. CMB is committed to helping our clients strengthen and grow their businesses, and we believe it is also our responsibility to help strengthen the quality of life in the communities we live and work. Learn more about CMB here.
CMB is an ITA Group company.
ITA Group helps leading brands around the world take action with confidence, resulting in increased sales, purchases, retention, referrals and alignment.
Through events, incentives, recognition, loyalty, research and learning, we’re transforming how business feels for employees, channel partners and customers while helping brands create connections, motivate audiences and drive purposeful change.
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*Organizations whose mission directly supports racial equity as met by the aforementioned criteria.