Activate 2023 | CMB’s Pied for Purpose

Giving back to the CMB community is integral to our culture, and this year’s Pied for Purpose campaign was no different. Inspired by last year’s inaugural “Pied from Pride” campaign, Pied for Purpose is a charitable engagement at CMB that involves pie-ing a team of CMBers in the face (for real!) for a great cause. This year, CMB’s People of Color Affinity Group sought to raise vital funds for The Loveland Foundation.

How we activated the CMB community:

• Goal: Our goal was to raise $1,440 in order to provide 12 therapy sessions and aid in creating generational change
• Engagement: We had 20 CMBers across four (4) different teams sign up to risk being pied in the face at our annual Summer Party.
• Raising the Dough: We decided which of the four (4) teams would get pied in the face by their fellow CMBers through fundraising. The team who raised the most amount of money—through CMB’s colleagues, clients, and community members—would be pied.
• Who does the pieing? During the Summer Party, members of the People of Color Affinity Group garnered more donations for a ticket raffle. One raffler was selected for each CMBer being pied from the winning team. There was no limit to the number of raffle tickets one could purchase.
• Added incentives: After reaching the $1,440 fundraising goal, CMB created stretch goals. Each stretch goal provided a new cohort member with their first therapy session. Stretch goals included adding extra whipped cream onto the pies, maraschino cherries, chocolate syrup, and sprinkles.

Never underestimate the power of community! Together, we can make an impact. I am proud to announce that we raised a total of $4,032. This is a laugh-filled event that has quickly become a CMB tradition. Can’t wait to see the impact of our 2024 Pied for Purpose fundraiser.

Other members who contributed to this year’s success included: Christelle Kamaliza, Larissa Gavio Binder, and more.

ABOUT THE LOVELAND FOUNDATION

The Loveland Foundation was established in 2018 by Rachel Cargle in response to her widely successful birthday wish fundraiser, Therapy for Black Women and Girls. Her enthusiastic social media community raised over $250,000, which made it possible for Black women and girls nationally to receive therapy support. Black women and girls deserve access to healing, and that healing will impact generations.

The Loveland Foundation is the official continuation of this effort to bring opportunity and healing to communities of color, and especially to Black women and girls. Through fellowships, residency programs, listening tours, and more, ultimately we hope to contribute to both the empowerment and the liberation of the communities we serve. Learn more here.