People have intense feelings about AI. Feelings about adoption. Feelings about trust. Feelings that should not be ignored. Adding to the complexity around these feelings is the fact that AI is such an unusual category. It’s not a product; it’s technology which can be used in many products, in many ways. CMB conducted research to help brands bridge the emotional gap between where the future of AI is headed and where consumers are at today.
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Watch our webinars to get data-backed, human-centric strategies to help your organization make critical business decisions about AI. Tap into the current AI landscape and the emotions it evokes, understand your customers’ needs related to AI, uncover the emotional barriers to successful adoption, and more.
From autonomous vehicles and virtual assistances to cloud computing and tablets (since their inceptions), new and disruptive technology has been a specialty of CMB’s for decades. Building on this expertise, our latest research taps into the current AI landscape—and the emotions it evokes amongst consumers—to help businesses navigate the future with confidence.
This webinar was previously recorded on Thursday, May 23, 2024.
As AI has become much more accessible, businesses are challenged with rapidly changing demands regarding how they build, sell, and communicate AI solutions to their customers. To forge the path ahead B2B companies must better understand their customers’ needs related to AI and uncover the emotional barriers to successful adoption.
This webinar was previously recorded on Thursday, June 27, 2024.
Special guests from Urban One, Google, and CMB discuss the transformative impact that generative AI (GenAI) is having on media, technology, and entertainment, including latest consumer sentiment, research methods, emotional barriers, innovation, and more.
This webinar was previously recorded on Thursday, August 8, 2024.
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