A globally known tech and software company needed critical and timely information to support the successful launch of a new suite of digital security products – specifically around packaging and pricing for mass appeal.

CMB designed a lean but impactful quantitative study that leveraged conjoint analysis to identify the optimal packaging model (e.g., all-inclusive or various smaller combinations of products), the most favorable price ranges, and determined interest in – and willingness to – pay for these products.

Delivering clear, quantified results and insightful recommendations from our expert team, our work supported decisions that enabled our client to successfully price, package, and promote the new offerings – driving sales and attracting new customers.