Everyone is asking themselves, “how can generative AI (GenAI) help me? How should I use it?” We’re all looking for answers in the hopes of mastering this evolving technology and maintaining a competitive edge. Below is a list of our favorite resources and thought starters so you can continue diving into this topic.

CMB PERSPECTIVES

• CMB Report: Navigating GenAI with Human-Centric Strategies
• Insight: Leveraging AI to Unlock Qual at Scale
• Sasha McCune’s Beyond the Algorithm
• ITA Magazine: Leveraging AI To Measure Emotions at Scale

THE BROADER MEDIA VALUE ECONOMY

• Gary Marcus’ Marcus on AI
• Doug Shapiro’s The Mediator
• Evan Shapiro’s Media War & Peace
• All things Audrey Schomer at Variety VIP+

CREATOR ECONOMY, CONTENT & HOLLYWOOD

• YouTube – Theoretically Media: The AI Film Era Has Begun: Masterclass & Cost Breakdown
• Forbes: Hollywood’s AI Revolution: Innovation Or Impending Disaster?
• Brookings: Hollywood writers went on strike to protect their livelihoods from generative AI. Their remarkable victory matters for all workers.
• Content Authenticity: From the Darkroom to Generative AI

TECH, GAMING

• Wired: How AI Can Make Gaming Better for All Players
• Visual Capitalist: Number of Generative AI Patents by Brand
• BBC: How AI is Fuelling Uncertainty for Game Developers

JOB LOSS

• Harvard Business Review:
  • For Success with AI, Bring Everyone On Board
  • Embracing Gen AI at Work
• Forbes: Hype Or Reality: Will AI Really Take Over Your Job?

AI BROAD ADOPTION, TRUST & BRAND IMPACT

• Retail Wire: Will AI Impede Brand Connections?
• Quirks: Consumer Trust: Will AI Erode Authenticity in Marketing?
• CNBC: Google Pulls AI Ad for Olympics Following Backlash

AI & THE NEXT GENERATION

• HealthyChildren.org: How Will AI Affect Children?
• UNICEF: Children and AI: Where are the Opportunities and Risks?
• The Atlantic: AI Is Coming for the Kids

LEVERAGING AI IN RESEARCH

• Holly Listmann: Opening Up to AI How Participants Experience AI-moderated Interviews