Lauren McLean

Sr. Insights Consultant - Accelerate

Lauren is a Senior Insights Consultant at CMB, known for her curiosity and creative problem-solving. Since joining CMB in 2020, she helps lead a team of researchers who are passionate about agile research — balancing speed with quality and finding smart, scalable solutions to business challenges. She regularly works across B2B and B2C audiences within finance, tech, and consumer goods, partnering with industry-leading brands like Fidelity, Capital One, AARP, and Mattel.

Beyond client work, Lauren is innovating for CMB as part of our Generative AI Sprint. She is working to automate workflows within core Microsoft applications to streamline processes, improve efficiency, and help teams deliver insights faster. A passionate mentor and lifelong learner, Lauren dedicates time outside of CMB to guiding young professionals just starting their careers in market research.

Outside of work, you’ll find Lauren biking around Boston, experimenting with new recipes, or catching live music with friends. She earned her B.A. in Marketing and an M.S. in Market Research from Michigan State University.

Read Lauren’s Thought Leadership