Brant Cruz

SVP, Platforms & Audiences

“Proud Chadwick Martin Bailey lifer (22+ years) who has had the privilege of working on some of the most interesting assignments ever awarded by the world’s best clients. I’ve worked across industries and methodologies, but am particularly accomplished in global segmentation, product/service development, brand and NPS assignments, and work with many of the top platform, digital media, entertainment, eCommerce, and financial services brands. I particularly love coming up with creative solutions to unique, challenging business questions. I may not have all the answers myself, but I am particularly good at ”rallying the troops” when I don’t. I am also the holder of several self-claimed titles, including: Segmentation Prophet; Funniest Man in Market Research; Kingmaker; Queenmaker; Slayer of Sacred Cows. I also specialize in self-deprecating humor, and am the proud Group Owner of the “Wicked Smahht Consumer Insights and Analytics Pros” invite-only group on LinkedIn”.

Brant earned his B.S. in Management Science, with a concentration in Marketing from Bridgewater State College.

In addition to driving the sales of CMB’s products and services, Brant is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates.

Read Brant’s Thought Leadership