• New Care Delivery Models
  • Traditional delivery methods have been upended by technology and new entrants. With urgent care centers and telemedicine as alternative ways to access care, there are new opportunities and challenges to navigate. To make sure these innovations are successful, we regularly gauge consumer perceptions around alternative delivery models.
• Evolving Consumer Choices
  • Now more than ever, consumers have many healthcare options. Our advanced techniques help you test and create loyalty positioning, develop new products and services, track customer experience, and build and position brands that can grow and compete in the healthcare space.

• Integrated Systems and Hospital Consolidation
  • To provide more value to consumers, hospitals have consolidated to create integrated health systems. Like any big change, challenges are inevitable and so we’ve helped health systems define, position, and track their brand within increasingly competitive markets.
• Mergers & Rebranding
  • Continued rise in consolidation within the industry; health systems deliver care through inpatient and outpatient services at hospitals, urgent care centers, home health, and more. These mergers require branding at the system level to show differentiation in many highly consolidated and competitive marketplaces. We work closely with hospitals and providers to overcome legacy perceptions and ensure that operations align with brand promises consistently and for all facilities.

Medicare eligible consumers have many choices for coverage, so understanding their changing needs and gaps in availability is key. Going beyond a core plan design is critical to show differentiation in the services, solutions, and add-ons that may be available. We help national and regional insurers and health systems understand changing customer expectations and design products that meet the challenges of an evolving market.